BRAND DEVELOPMENT
JSFA Fashion • Pamper Sugar Scrub • Cruise Muse
Designed and managed the visual identity and digital presence for JSFA, creating cohesive branding across ecommerce, social media, YouTube, Amazon, and marketing materials.
SCOPE OF WORK
- Created the brand identities and logos
- Designed the websites
- Built the Shopify store
- Produced product photography
- Designed product packaging
- Managed Amazon product listings
- Created marketing materials
- Developed Facebook advertising campaigns
- Developed the Cruise Muse YouTube brand
- Developed video concepts and creative direction
- Designed YouTube thumbnails and Shorts thumbnails
- Produced (filmed & edited) YouTube videos, Shorts and social media content to support brand storytelling and audience engagement
- Developed AI-assisted product marketing campaigns
- Created the brand identities and logos
- Designed the websites
- Built the Shopify store
- Produced product photography
- Designed product packaging
- Managed Amazon product listings
- Created marketing materials
- Developed Facebook advertising campaigns
- Developed the Cruise Muse YouTube brand
- Developed video concepts and creative direction
- Designed YouTube thumbnails and Shorts thumbnails
- Produced (filmed & edited) YouTube videos, Shorts and social media content to support brand storytelling and audience engagement
- Developed AI-assisted product marketing campaigns
DIGITAL CONTENT & AUDIENCE GROWTH
AI-POWERED BRAND STORYTELLING
Creative Wellness Art Program & Retreat Support
Creative Program Designer | Proposal Designer | Retreat Organizer
Developed and organized a multi-day veteran-focused creative wellness retreat, overseeing the retreat concept, program structure, hotel and event logistics, proposal, website, participant communications, and art program.
SCOPE OF WORK
- Developed the creative direction and structure for a multi-day retreat experience
- Coordinated hotel accommodations, meeting spaces, meals, activities, and retreat logistics
- Developed the retreat program, including the creative wellness art program and participant experience
- Designed the proposal framework and visual presentation
- Created a website overview communicating the retreat experience and program components
- Designed retreat support materials, including event communications and agenda layouts
- Translated a complex program concept into a clear, professional experience for an organizational audience
- Managed the creative and organizational elements needed to bring the retreat experience together
- Coordinated the various program and logistical elements to create a cohesive retreat experience
Developed and organized a multi-day veteran-focused creative wellness retreat, overseeing the retreat concept, program structure, hotel and event logistics, proposal, website, participant communications, and art program.
SCOPE OF WORK
- Developed the creative direction and structure for a multi-day retreat experience
- Coordinated hotel accommodations, meeting spaces, meals, activities, and retreat logistics
- Developed the retreat program, including the creative wellness art program and participant experience
- Designed the proposal framework and visual presentation
- Created a website overview communicating the retreat experience and program components
- Designed retreat support materials, including event communications and agenda layouts
- Translated a complex program concept into a clear, professional experience for an organizational audience
- Managed the creative and organizational elements needed to bring the retreat experience together
- Coordinated the various program and logistical elements to create a cohesive retreat experience
